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Tourism Minister launches Ghana Fashion Weekend 2009
By Abdul Salam Sule, Ghanadot
Accra, April 17, Ghanadot - The
Minister of Tourism, Mrs Juliana Azumah Mensah has launched
the Ghana Fashion Weekend 2009 in Accra and has called on
stakeholders in the fashion industry to incorporate
traditional ideals in their designs.
The four-day fashion show which is expected to be a blend of
modelling shows and fashion exhibitions will be held at the
Accra International Conference Centre from July 1 to 4, 2009
and will be on theme "Harnessing Creative Talents Within
Africa".
The show which is organised by Exopa Model Agency
International is expected to bring together different
designers from within Africa, Europe and America and has the
aim of giving exposure to unknown fashion designers.
Speaking at the launch of the fashion show, Mrs Azumah
Mensah said there were unique items in the Ghanaian culture
such as fabrics, music and designs that had to be identified
and included in the country's tourist attraction list.
She said, it was by incorporating traditional ideals in
design products that the theme on this year's event could
become meaningful.
She added that, it was unfortunate that the desire to chase
after anything foreign had contributed to the poor state of
the local tourism.
"Our tourist industries and other local industries can not
be sustained if we fail to appreciate the unique value of
our traditions and continue to copy and desire only foreign
ideas", she said.
The Tourism Minister however expressed the hope that the
fashion weekend show would go a long way to unearth talents,
boost interest and attract massive investment into the
fashion sector, both in Ghana and the rest of Africa.
The event will feature 30 designers including 10 of Ghana's
most celebrated ones and upcoming ones from Cameroon,
Burkina Faso, Nigeria, Senegal, Rwanda, Cote D'voire and
United Kingdom.
Ghanadot
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